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Using promotional products as giveaways is a tried and true marketing technique. However, hosting a lousy giveaway can easily be ignored or damage your brand. Who remembers getting dozens of branded stress balls or cheap pens.
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Welcome to Bright Ideas, where promoting your business is our business. Born in 1998 from an expertise in building brands, we offer unique, quality promotional products, excellent service and customer-focused marketing. From our office in Troy, VA, we are your premier source for branding solutions! We present our Signature Collection, carefully selected promotional items that we refresh daily with the newest, hottest and trendiest products. The most common mistake I have made over the past three decades is that people order swag that they like or want.
Watching them flying over the lake was a breathtaking spectacle. Another question to ask yourself is how can the giveaway fit into my messaging for the event? For example, does your event have a theme? If so, then your giveaway might work to bring this messaging alive. For instance, if your event has an ’80s theme, a custom Rubik’s cube would be a fun giveaway. Shop select items offered at special negotiated pricing just for customers of Bright Ideas.
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I love good quality, practical gifts that I know I will use and keep (e.g. portable battery packs to charge your cell phone). In this week’s event consulting series, we look at gifting, corporate event gifts and giveaways. I usually offer the gift for my events as guests depart the event, so they do not have to carry the item around with them throughout the event. However, some people are concerned that there will be a shortage (never at my events!), so they grab a giveaway upon check-in. So when do you use corporate event gifts, and when do you use themed giveaways? Here are some questions you should ask yourself first.
Altmuehlsee is according to me the most beautiful lake in the area. I visited it in winter so I can't say what is a service quality. But it seems to have everything one can need to relax on the beach or enjoy water sports. There is a bicycle path around the whole lake and marked hiking trail. Although the lake is intensively commercially used you can find there a beautiful nature and even a natural reservation.
Event Consulting Series | Corporate Event Gifts & Giveaway
From home decor, ornaments, and lovable plush friends, you'll find the perfect items to fill your store. As a wholesale supplier, you can count on Bright Ideas for a unique mix of seasonal products that are sure to delight your customers. The most common use of “swag” and giveaways at an event is to promote a brand. Often these products are mistakenly treated as an afterthought. An effective swag product is an excellent opportunity to stand out from the crowd and amplify your event brand and brand messaging.
This can be overwhelming, so here is everything you need to know when planning your corporate event gifts and themed giveaways. I have received tons of practical corporate event gifts during the past 34 years that I have been in business. One of my favourite parts of walking up to the registration desk at a conference is anticipating what gifts they might be giving out this year.
They do not think about the customer experience. It may look pretty or be expensive, but will your guests value the giveaway the way you do? My suggestion is to take the time to learn about your attendees.
First of all, let’s talk about the difference between corporate event gifts and themed giveaways. Themed giveaways are related to your theme and are typically an item connected to the event concept. For example, I once created a forest theme for an Architect Firm, and they gave away saplings in burlap with branded tags. On the other hand, corporate event gifts, or “swag” as it is commonly known, are any products given away for free, typically for a promotional purpose. Planning for a giveaway should be part of your overall marketing strategy and thought out well.
Then, select a valuable item that makes sense to your guests. For example, if you have a bunch of construction workers at your event, do not give them desk employee items. At Bright Ideas, we're known for our wonderful, in-house designed Seasonal Gift and Decor products.

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